Pro:Direct select One iota as their partner for mobile apps

Global premium specialist sports retailer, and authenticator, Pro:Direct Sport, has announced that it has partnered with leading app solution provider One iota to launch their first mobile app for consumers of their speciality Soccer, Running, Basketball, Rugby, Tennis, and Cricket brands.

Having seen significant growth in consumers moving from shopping on desktop to tablet and mobile, a trend that is consistent across the retail sector, Pro:Direct Sport will be launching an iOS app and Android app.

With ever changing consumer behaviour, the apps will empower the retailer to have greater data and insight into how its consumers are shopping and therefore help to drive connected membership, personalisation, engagement and loyalty.

Pro:Direct Sport intends to initially launch its apps to its UK customer base, where the greatest volume of consumers are already shopping on mobile. With a unique offer and loyal customer base that is frequently shopping with the retailer, it is in a very strong position to engage and retain these shoppers through their apps.

Mike Noble, Pro:Direct’s Head of PMO & Customer Marketing said: “Pro:Direct Sport is delighted to partner with One iota on this project, the app is an important component in our customer engagement strategy. We are confident and have high expectations that this collaboration will put us in a great place to serve our customers with personalised content, help us to launch new and exciting products,with our brand partners and continually evolve and improve the customer experience. Given One iota’s years of expertise in this sector they were an obvious choice as a partner and we are very much looking forward to working with them in the coming years.”

Chris Brooks, One iota’s CEO said: “Pro:Direct has a proven track record of delivering in a global sporting marketplace, an exciting vision on how to improve customer engagement, personalisation and loyalty. The whole team here at One iota are both excited and delighted to be collaborating with them to deliver their vision.”

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