After a personal skin cancer scare, professional golfer, Justin Thomas, launches high-performance, affordable suncare line, WearSPF, during Skin Cancer and Melanoma Awareness Month.
Not your traditional brand collaboration, the development of WearSPF is deeply personal to Justin. “My scare with melanoma was a real wake-up call for me and why I decided to partner with veteran consumer goods managers to launch WearSPF,” said Justin Thomas. WearSPF is a message on a bottle creating a call to action to wear sunscreen. Justin is on a mission to educate and encourage people of all ages to “apply, re-apply and go get checked”.
JUSTIN’S GAME-CHANGING MOMENT
As a professional golfer, Justin has always relished the hard work that comes along with his career. The practice, the tournaments, all of which have resulted in some amazing experiences- PGA Tour victories, the FedExCup Championship, and being a part of Team USA via the Olympics, the President’s Cup, and the Ryder Cup. But these experiences have something in common besides being a source of pride – they all took place out in the sun.
In 2019, Justin’s dermatologist discovered a mole on his calf that turned out to be a melanoma. Fortunately, his melanoma was discovered early and was able to be surgically removed. It left him with a scar and a close call with a very serious disease. He is setting out to help change people’s awareness about prevention and ensure that they change their behaviour and WearSPF.
“As a young athlete, I wish I had known to wear sunscreen all the time. I was lucky, we caught it early. Now I WearSPF and ReapplySPF every two hours. Y’all know I love competing but none of us can compete with the Sun. It’s the Sun!”
THE LINEUP:
WearSPF is a high-performance, high-quality, and accessible suncare collection. Apply it, re-apply it, and re-apply again so Wearing SPF is par for the course.
Sunscreen Spray
Easy-to-apply, water-resistant, broad spectrum SPF 50 sports spray for face and body.
Mineral Sunscreen SPF 30
Original water-resistant, broad spectrum mineral SPF 30 lotion for face and body.
Sunscreen Sport Stick
Portable, water-resistant, broad spectrum SPF 50 sports stick for face and body.
Sunscreen Lip Balm
Original minty, water-resistant, broad spectrum UVA/UVB SPF 30 lip balm.
After Sun Cleanser
Skin-softening cleanser for removing both SPF and impurities.
Essential Sunscreen SPF 50 coming soon
Original broad spectrum hybrid SPF 50 lotion for face and body.
WearSPF is available on https://wearspf.com/, Amazon and in golf pro shops in May 2022.
