Polar has appointed Promote PR to manage consumer and trade public relations and sports marketing in the UK.
Lucy Johnson, marketing director at Polar, said: “Promote were the obvious choice for us with their breadth of experience in both grassroots and elite sport, coupled with their knowledge and connections across the fitness sector.
“The agency’s passion for sport is evident. It’s no surprise that with over two decades specialising in this field, their relationships with relevant media, influencers, event organisers and key associations are so very impressive.”
Sue Anstiss, Promote’s managing director, said: “With triathletes, runners, cyclists and former sports scientists in our team, Polar is understandably a bit of a ‘dream client’ for the agency.
“We’re incredibly proud to add the Polar brand to our portfolio of clients in sport and fitness. We’re already enjoying working with the UK team as we plan for an incredibly exciting year ahead for Polar with a host of new product launches in the pipeline.”
