PUMA and Egypt announce a long-term extension of their partnership

PUMA and the Egypt Football Association have announced a long-term extension of their partnership, which was first established in 2019. PUMA will continue as the Principal Partner of the Egypt Football Association, the Global Technical Supplier, and the Official Licensed Partner.

PUMA continues its strong heritage in Africa by extending their partnership with Africa’s most successful Football Association, who have won the Africa Cup of Nations seven times. Under the new terms, PUMA will continue to supply performance apparel that includes bespoke kits for the men’s, women’s, and youth teams, and utilize the style, tradition and culture of Egypt to develop lifestyle heritage products. The new deal will also see PUMA become the Egyptian League’s ball sponsor.

“This is a fantastic next step for our partnership with Egypt, two brands with a focus on diversity, inclusivity, innovation, performance and football culture,” said Paolo La Placa, PUMA Senior Teamhead Sports Marketing. “PUMA has a strong connection to African football and will continue to invest and support football in the continent. We have a fantastic partnership with Egypt with many successful titles and look forward to continuing our great relationship as we work to give the Egyptian fans a shirt to be proud of and celebrate the Egyptian culture through product and innovation.”

“We are happy to announce our new deal with PUMA as our official Technical Sponsor in a very prosperous contract that benefits Egyptian Football,” said Gamal Allam, President of EFA.

“I have been a PUMA athlete for a large part of my career, and I am delighted at the announcement that the partnership will continue. PUMA has been a huge part of African football for many years, and we hope this will continue. We have had many successes with PUMA, and they provide our team with world-class equipment to perform at our best,” said Ahmed Hegazi, Egypt International.

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