Puma and World Cup holders Italy have announced the extension of their successful partnership beyond the 2014 World Cup.
The deal means that Puma will be the technical sponsor of all on-field, sideline, training and representation apparel and equipment to the associated men’s and women’s national teams, including the Futsal and Beach Soccer Teams, past the tournament due to take place in South America in seven years time.
“We are proud to be sponsor of the ‘Squadra Azzura’ beyond the World Cup in 2014,” says Jochen Zeitz, CEO and chairman of Puma AG. “The long-term strategic partnership with the Italian Football Association underlines Puma’s reinforced commitment to further strengthen its position as one of the leading football brands.”
