PUMA is to become Leicester City FC’s official sportswear and technical kit sponsor from the 2012/13 season.
The Foxes’ new kits, the first to be designed under the new partnership, will be revealed during the summer months.
Of the three-year deal, Roger Harrison, PUMA UK marketing director said: “We are really pleased to be working with Leicester City and its fans.
“We are confident that through this partnership we will not only increase exposure of PUMA, but also deliver a strong service to the club, team and supporters.
“This agreement underlines our strong commitment to expand our position in the global football market.”
The relationship between brand and club will be managed by Genesis Sports Sales.
Company director Russell Thomas says: “As the brand’s exclusive licensee for PUMA Pro Teamsports, Genesis is delighted to be working with Leicester City going forward to deliver the full range of technical kit and training wear for both players and supporters.”
