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Reima wins Golden EU product safety award

Finnish children’s wear brand Reima has received a gold award for Product Safety from the European Commission.

This exciting award shines a light on companies who put children’s safety at the heart of what they do.

They won the large companies Gold Award for ensuring that clothes are not only safe for children but offer extra protection, for instance in the dark.

The ceremony took place in Brussels and saw European Commissioner for Justice, Consumers and Gender Equality, Věra Jourová, present awards to four large companies and four SMEs. The winners came from all across Europe, including Austria, Denmark, Germany and Greece with Reima the only Finnish company to be awarded.

Since the Company’s beginning in the 1940s, practical childrenswear has been one of Reima’s focuses and safety has grown to be an integral part of the company’s DNA.

Besides making its products safe through non-toxic materials, PFC-free clothing and imitation fur, Reima have taken the safety of children one step further through ranges of protective clothing. By the 1970s, Reima’s children’s wear with reflective details were publicly recognised and commended and Reima still continues developing new reflective products to protect children in the dark. In the summer months, Reima have developed a SunProof range which protects delicate skin from the sun’s harmful UV rays as well as mosquito-repellent clothing. For spring 2020, Reima will introduce top-to-toe clothing that repels other insects too, including ticks, which are a global health hazard.

Elina Björklund, company CEO, said: “I am very happy and proud of our entire organisation for winning this award, as I know how much consistent work is behind this victory.

“Safety is an essential part of all our operations, and we have achieved this level of performance through a combined effort of many functions. Although our R&D and Quality team is ultimately responsible for product safety, also other functions like design, product management, merchandising and supply chain operations play a big role.”

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