Rewarded for your expertise – ASICS Running Experts

Offering rewards for those expert retailers who offer consumers that extra something, ASICS’ Running Experts programme has seen both retail partners and the leading running performance brand enjoy successful and mutually beneficial relationships, as well as a point of difference in a busy market.

ASICS’ Running Experts is about a common bond. The programme, formerly named Ichiban, sees running speciality stores and ASICS united in their shared goal to offer the maximum combined running expertise to consumers.

Blending premium ASICS products, events, service and know-how with expert running insight means runners have more choice, are better informed and much more likely to be satisfied and loyal customers to the store and brand.

Being an ASICS Running Expert allows you to tell consumers you have had extra training, offer extra services, as well as sell exclusive product such as the GEL-3030, which cannot be found in general sports stores.

The ASICS Running Experts programme aims to keep the specialist special.

To find out more and for details about how to apply, speak to your local ASICS sales representative (contact details can be found in the ‘contact’ section of ASICS ONLINE at or call the sales office.

In the UK call 01925 243360. In the Republic of Ireland call 1 800 927 324.

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