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Ronhill stages successful Hong Kong launch

Active Brands, Asia staged a successful launch event for Ronhill at the British Consulate in Hong Kong last week.

The company, which has distributed Hilly product since 2010, added Ronhill – another Bollin Group owned brand – to its portfolio last year.

Over 80 invited guests attended the event, including current and potential retailers and the press, as well as key employees from UK Trade & Investment based in Hong Kong.

Graham Richards, Ronhill and Hilly’s brand director, gave a welcome speech after a general welcome from the deputy trade minister from the consulate.

This was followed by a video charting the progress of Ronhill and Hilly and a catwalk show, which gave the audience a chance to see the various collections.

Richards says: “What a great launch.

“Despite being over 8,000 miles from the UK, I felt very much at home being surrounded by Union Jack flags and the fact that it was raining outside too.”

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