Up & Running will open a concession inside the JD Sports owned chain’s Kingston Upon Thames store on May 25.
The retail space will offer gait analysis, as well as a range of running footwear, clothing and technology.
“This partnership is something we are really excited about,” Jonathan Midwood, Up & Running’s general manager, says.
“By working with a respected outdoor brand like Blacks Outdoor Retail, we feel we will be able to offer an unparalleled shopping experience to the runners of London.”
