Sales and profits show no sign of slowing at Sports Direct

Sports Direct’s sales for the nine weeks to September 25 grew 11.5 per cent to £329 million, while gross profit increased 12 per cent to £131 million.

“The group has delivered strong growth through the second quarter, further validating our resilient business model,” says Dave Forsey, chief executive of Sports Direct.

“The strong trading highlights the positive sales growth achieved post the tough FIFA World Cup comparisons, while we have continued to invest in margin, inventory and additional group marketing.”

Forsey adds: “Management continues to believe that the group’s strong performance, particularly against the tough economic backdrop, is underpinned by the introduction of the employee bonus share scheme in 2009 and the new four-year scheme announced earlier in 2011.

“We remain positive about the group’s outlook and are excited about the opportunities in 2012 with the official Sport Relief T-Shirt available exclusively in stores and online from January 19 and both Euro 2012 and the London Olympics in the summer.”

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