
Salomon has announced the appointment of Guillaume Meyzenq as President and CEO for Salomon. Guillaume brings a wealth of experience and a bold vision for the future.
“I am deeply honoured and thrilled to lead Salomon, an iconic brand that embodies innovation and a passion for the modern mountain sports lifestyle. Joining Salomon as an intern was the beginning of a fulfilling career journey, and I am excited to continue this legacy of shaping the future of sports and culture,” said Guillaume. “Together, we will continue to push the boundaries of performance and inspire people around the world to join us in the mountains. Our ambition is clear: to make Salomon the most desirable brand in the world.”
With a distinguished 28-year career at Salomon, Guillaume Meyzenq has a deep understanding of the sports industry and an intimate knowledge of the iconic company born in the French Alps. Throughout his tenure he has held pivotal leadership roles including Senior Vice President Footwear and most recently Chief Product Officer – SoftGoods. His transformational leadership style, operational excellence and focus on innovation have been instrumental in driving Salomon’s footwear success.
In 2023, Salomon’s revenue grew 22% with 65% coming from its footwear division, led by Meyzenq at the time. The Sportstyle department, led by the iconic XT-6 silhouette, is the fastest growing collection in the Salomon brand with revenue over €219 million in 2023. Under Meyzenq’s leadership, Salomon is looking to strengthen its brand awareness in North America and Greater China. To support this purpose, the brand has recently opened numerous new retail store locations, including a Sportstyle store in New York, as well as a new Flagship brand store in Shanghai.
“With a demonstrated record of achievement in international sales, both in Winter Sports and in Outdoor Footwear, Guillaume will expand his role to unleash the company’s potential,” said Amer Sports Group CEO, James Zheng. “He is an inspiring leader who seamlessly blends Salomon’s core values with his unique leadership style characterized by rigorous engagement. His bold vision and unwavering commitment to innovation are set to propel Salomon forward solidifying its status as the global leader in mountain sports and lifestyle.”