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Same again for Carling

The Football League and Coors Brewers have agreed a three-year sponsorship extension for the Carling Cup. The new agreement, which is the largest in the competition’s history, will see the beer brand continue to back the competition until 2012. The new deal extends the relationship to 14 seasons, with Coors having sponsored this competition for nine seasons through its Carling brand and a further five through its Worthington’s brand. 
 
Of the new deal, Football League chairman Lord Mawhinney said: “This is excellent news and a further boost to a competition that is currently in its best shape for many seasons. The Carling Cup remains a highly-coveted piece of silverware and an important source of finance for clubs at every level of the professional game. This significant increase will enhance further the cup’s reputation. Considering the prevailing economic climate, it is extremely heartening to have the continued support of a widely respected brand like Carling. Together, we will look to continue the progress made by this competition in recent seasons.”
 
Martin Coyle, director of marketing for Carling, added: “This is great news – we are really proud to extend our association with the Carling Cup and to be part of this competition, which has continued to go from strength to strength over the past few years, consistently giving football fans, ourselves included, some truly memorable moments. The sponsorship represents a significant investment for the brand. Our commitment to supporting British football, like our commitment to brewing Britain’s best-selling beer, remains unchanged.”

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