Shock Absorber has taken home two awards at the 2019 Running Awards.
In another record year, the brand achieved both the gold and silver titles in the Best Sports Bra category.
Heather Nogueira, head of marketing at Hanes Brands, said: “We’re delighted to have been awarded the top two sports bra prizes at the 2019 Running Awards for both our Ultimate Run Bra and Active Multi Sports Support styles. To have won the gold award for five consecutive years truly is an honour.”
Olivia Capalléra, senior product manager at Shock Absorber, added: “We created the Ultimate Run Bra with runners in mind, so to continuously be recognised in such a way by the running community is absolutely fantastic. All Shock Absorber products are developed in line with extensive research in partnership with The University of Portsmouth to ensure irreversible damage to the breasts when exercising is prevented. We are continuing to innovate, ensuring our product line is even more effective for runners and hope to build on this year’s success in 2020.”
