Since 2002 the Brighton-based company has amassed an impressive list of brands and media partners – NTL and Microsoft are just two of the companies that have used SilentManager’s ‘white label’ sports games as part of successful marketing strategies.
And, according to the company, an increasing amount of sports businesses are turning to the medium of fantasy sports games to maximise their media spend.
Says Jon Trigg, managing director and co-founder of SilentManager: “We have helped over 100 companies including Guinness and Gillette (rugby), Volvo (golf) and Allianz (F1) to directly market their products and services using our Fantasy Sports Game as a platform for them to speak from.
“In six years we have generated four million consumers that have volunteered their personal information to us. How many other marketing initiatives can say that?”
SilentManager has partnered with Adidas; Manchester United and Vodafone; o2; Chelsea sponsors Samsung; Fulham partner LG Electronics; and Heineken in order to help them interact with fans.
According to a recent survey by Google, surfing the web has topped watching TV as the favourite pastime in the UK – a key factor in the success of SilentManager.
“This is just the tip of the iceberg,” says Trigg. “The internet is a powerful tool that can enable businesses of any size to get recognition and brand exposure in a public forum, and the game is a light-hearted and effective way of getting to know their audience. 2006 has been a big year for us, especially with the World Cup.”
SilentManager ran over 40 fantasy football games during the tournament in 12 different languages for companies such as MSN, GAME, NTL, Microsoft and Adidas. Next year it will be hosting the first Official Cheltenham Festival Fantasy Horseracing Game and will be working with international partners in the cricket and rugby world cups.
For more information call Graham Harris or Jennifer Wallace on 01273 682277 or email Graham.Harris@silentmanager.co.uk