Skins has resumed its strategy of producing controversial advertising campaigns with the launch of its latest TV promotion.
The 30-second advert, ‘Cheat Legal’, is part of a £500,000 campaign designed to create a buzz around the company’s new A400 premium range of gradient compression clothing.
During the advert, which is appearing across all Sky Sports channels and ESPN, Skins taunts cheats in a variety of sports.
But instead of calling for them to stop, the voiceover says: “To all you fine, upstanding, cheats out there: Keep up the good work. We need the competition.”
The advert finishes with the line: “More oxygen to muscles for better performance. Skins. Cheat Legal.”
You can view it at http://bit.ly/dg1XeL
