Source Lab has signed an exclusive Pan-European license with Lagardere Active Enterprises (LAE), in charge of Elle brand non-media extension, for the world-renowned fashion brand Elle Sport.
This five-year agreement will see Source Lab design, manufacture and distribute ladies modern luxury tness apparel under the Elle Sport brand name.
Source Lab has a long-standing history of designing, manufacturing and distributing sportswear and lifestyle apparel under license for some of the biggest names in sport. The global sports apparel market is estimated to grow at a rate of four per cent through 2019 and this new addition to Source Lab’s stable of brands will see the company continue to be a market leader in one of the fastest growing segments of the marketplace.
Andrew Ronnie, Managing Director, said: “The Elle Sport brand is synonymous with fashion and unparalleled style, providing superior apparel for the active lifestyle. The addition of Elle Sport to our license portfolio will allow Source Lab to offer retailers the best in performance sportswear. We plan to offer a fresh and exciting approach to the contemporary active wardrobe, and we aim to launch the brand during Q4 in time for the biggest buy in period of ladies’ activewear in January. We see this as a key component in the growth of Source Lab as a leading sports apparel company and the addition of Elle Sport propels us forward in the ever-growing activewear market.”
Camille Thelu, Vice President & Managing Director, LAE EMEA and India, added: “The opportunity to work with Source Lab is an exciting one, and we look forward to establish Elle Sport as a reference in performance activewear for women. I’m hopeful that our alliance will be mutually benefiting and successful in expanding the Elle Sport collection in Europe.”
Source Lab retail partners can look forward to a flattering modern luxury activewear collection combining fit and function with technical fabrics and attention to detail providing a beautiful aesthetic and unparalleled performance.
Elle is known throughout the world for being an international authority on style and a brand which empowers women and Source Lab look forward to delivering a range which combines performance and style to enhance and inspire. Superior sportswear for an active lifestyle.
