Spalding signs five year apparel deal with the British Basketball League

Spalding has signed a deal to be the official apparel provider to the British Basketball League for the next five years.

The agreement begins from the start of the 2013-14 season, when all BBL clubs will play in Spalding kit.

“We are delighted to announce another step towards increased brand penetration within the UK basketball marketplace for Spalding and for the BBL to join our extensive roster of leagues and teams around Europe wearing our apparel,” says Paul Sherratt, Spalding country manager for UK & Ireland.

Alongside Spalding, RJM Sports of Falkirk will be servicing the agreement, operating as the intermediary between Spalding and all the BBL teams.

RJM will provide a full embellishment and fulfilment service, as well as a range of merchandise items.

“This partnership underlines our continued commitment to basketball and we look forward to working closely with Spalding and the BBL to deliver an exciting programme,” says Robert Marshall, managing director of RJM Sports.

BBL chairman Paul Blake underlined the significance of the arrangement by explaining: “This kind of extensive deal with an established company like Spalding is just the latest in a long line of exciting developments for BBL and one more reason to be satisfied that we continue to move in the right direction – and with real purpose.

“Having all of our member clubs playing in Spalding apparel will reinforce that professional edge and visually exude the uniformity and collective desire of the clubs and the league to continue developing and enhancing our product for fans.”

BBL commercial director David Leyden Dunbar was also quick to point out the benefits of the deal and how important it was to be working with a company who has such a distinguished tradition and reputation.

He says: “For over 130 years Spalding has been a leader in innovation and quality, a brand synonymous with basketball.

“We are thrilled to be entering into this long term partnership with a global brand who have clearly demonstrated their commitment to the league and share our plans for the future.

“Since taking up the post during October of last year, my intention has always been to significantly alter the commercial landscape of the BBL and I’m pleased to confirm that our new partnership with Spalding is just the first in a series of announcements that we’ll be making as momentum builds towards the start of the new season in September.”

The deal will also give all BBL clubs an opportunity to offer high quality replica apparel to their supporters.

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