Spartan and Tough Mudder announce GoFundraise partnership

Worldwide adventure brands Spartan and Tough Mudder UK have teamed up with global, integrated fundraising and registration platform GoFundraise, to offer a new fundraising experience for participants.

Following on from a US partnership with Spartan, GoFundraise will be onboarded by the UK teams as their recommended platform for both individual fundraisers and charity partners looking to maximise donations and fundraising from those taking on muddy challenges.

Unlike other UK platforms GoFundraise is free for charities to join, with no monthly or annual fees, instead relying on the generosity of users to fund the service beyond the credit card cost. After signing up to a Tough Mudder or Spartan, entrants will be encouraged to donate and fundraise for their chosen charities through the GoFundraise platform.

Charities registered with the platform will be able to take advantage of easy registration with integrated fundraising and seamless Spartan or Tough Mudder fundraising page design. At a discounted price, charities are also able to purchase limited entry registrations through the GoFundraise platform. Affiliate charity partners also receive a co-branded landing page to send to their supporters, to promote friendly competition and empower individuals to raise more.

This program uses best practice digital fundraising techniques from around the globe including the US and Australia that GoFundraise has refined since formation in 2007 along with working with the US Tough Mudder program since 2019.

Matthew Brooke, Managing Director of Tough Mudder and Spartan UK, said: “With Covid-19 impacting so many charities and event fundraising for the past 2 years, we wanted to super-charge the program in 2022 and beyond – so we’re delighted to be working alongside GoFundraise.”

Stuart Finlayson, CEO and Co-founder of GoFundraise, said: “It’s our goal to make raising funds for charity as easy as possible, while creating new fundraising opportunities for individuals and causes. Partnering with the world’s leading endurance brand on their fundraising efforts is incredibly exciting and we’re thrilled to expand our collaboration into the UK, leveraging on our experience from the US.”

“There are massive untapped fundraising opportunities that could be reached by delivering the right technology to fundraisers seamlessly. Communicating the opportunity to fundraise, participate and create their fundraising page upon registration is a no-brainer and accelerates fundraising while triggering new donor acquisition. We know how passionate and driven Spartan and Tough Mudder athletes are and we look forward to seeing that drive applied to fundraising for charity. Collaborating with Spartan and Tough Mudder is also an opportunity for our experienced local team to bring our fundraising expertise to the UK market.”

Charities can purchase special charity tickets and find other fundraising opportunities here: or can contact Tough Mudder’s fundraising team by emailing

Sign up to GoFundraise free: here

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