Speedo has appointed Mark Wyatt (pictured) as UK commercial director.
He replaces Tim Ives, who has become the swim brand’s European business development director.
Wyatt was most recently managing director at drinks maker SodaStream and prior to this worked in a number of senior leadership and commercial roles, predominantly within the FMCG sector.
“We are delighted to have Mark on board,” says David Robinson, Speedo CEO.
“He is an experienced and innovative senior leader with an outstanding track record in developing businesses in a diverse range of markets, products and cultures, particularly within tough trading climates.”
Wyatt adds: “Speedo is an iconic, world renowned brand and I relish the challenge of developing its UK growth and brand presence through a variety of commercial routes in conjunction with the Speedo UK management team.”
