Sport Heroes Group are launching #MyMileMatters fundraising initiative.
On September 15, at Better Bankside, Central London a mix of partners, media, bloggers and celebrities will gather to run one mile and kick-start the campaign.
All those who join the campaign via the website www.runningheroes.com (from September 8) enter a free draw to win £3,000 for their nominated charity and a running holiday worth £1,500 for themselves, courtesy of www.tracks-and-trails.com.
The qualifying commitment is to run at least one mile, six times, in the six week period (September 8- October 20).
A leading online running community, Running Heroes works with brands and organisations to encourage, inspire and reward runners.
Originally launched in France in 2014 where it has over 300,000 members and has raised over €300,000 for charity, Running Heroes is now in the UK, where it has a rapidly growing community of over 50,000 active UK runners.