Sport Industry Awards – shortlist announced

After a rigorous two-week steering process, the Sport Industry Group has announced the Sport Industry Awards Shortlist for 2007.

The following brands beat off stiff competition to progress to the final stage of judging at Bloomberg Studios next month. The winners will be announced at the Sport Industry Awards ceremony on Thursday, March 29 at Old Billingsgate, London.

The Sport England Community Programme Award
Sponsored by Sport England
Barclays – Spaces for Sports
HSBC – HSBC Wee Wonders
MCC – Spirit of Cricket Challenge
npower – Urban Cricket
Youth Sports Trust – UK School Games

Best Marketing of a Sport Product
adidas – ‘Teamgeist’ World Cup ball
Dunlop – Aerogel
HEAD – Airflow 7
Uhlsport – Chimera Absolutgrip
Umbro – England World Cup Football Kit
Under Armour – coldgear

Best Use of PR in a Sport Campaign
Sponsored by Action Images
ABN AMRO – Making More Possible
adidas – World Cup Campaign
Carlsberg – Old Lions
HSBC – 2006 HSBC World Match Play
npower – Urban Cricket
Sure Sport for Men – Sure FanZone

Best Use of Digital Media in Sport
Sponsored by Sky Media
BBC Sport – World Cup 2006 website
Coca-Cola – Wayne Rooney Viral
Manchester United –
One United – One United DVD Card 2006
Powerade – Josh Lewsey & Peter Crouch Viral
Vodafone – Cricket Sponsorship Activation Campaign

Best Integrated Marketing Campaign
Sponsored by Match Point
Carlsberg – Old Lions
Coca-Cola – Total World Cup
Nike – Run London
Robinsons – ‘Winbledon’
Tesco – Sports for Schools & Clubs
Umbro – One Love

The Eurostar European Sport Sponsorship Award
Sponsored by Eurostar
ABN AMRO – Volvo Ocean Sailing Race Campaign
Kodak – Torino 2006 Olympic Winter Games – Eurosport’s Daring Girls
Shell – Shell Ferrari Technical Partnership
Sony Ericsson – Get Closer to the Tour
Xerox – Ducati Xerox Team

Best TV Sport Commercial
Sponsored by Number One Piccadilly
Budweiser – World Cup ‘Coach’
Carlsberg – Old Lions
Coca-Cola ­ ?Rivalidades’
ITV – FIFA World Cup ?Let the Memories Begin’
Nike – ‘Hurt’
Wickes – Championship Sponsorship ?Gloves’

Best Promotion of a Sport by a Governing Body
Sponsored by Marsh
The FA – Get into Football
The NFL – Icons
UEFA Champions League – The Ultimate Stage
Women’s RFU – England Women’s Rugby World Cup

Best Sponsorship of a Sport Team or Individual
02 – Arsenal Season Campaign 2005-06
Aviva – The Aviva Challenge
Glasgow Scotland – Glasgow Clipper 05/06
Land Rover – Range Rover Sport – As Driven by Josh Lewsey
Samsung Electronics – Chelsea Football Club Sponsorship
B&Q ­ Team B&Q British Olympic Association Partnership

Best Newspaper Sport Coverage
Sponsored by UK Sport
The Daily Telegraph
The Guardian
The Independent on Sunday
The Mail on Sunday
The Sunday Times
The Times

Best Sponsorship of a Sport Event or Programme
Coca-Cola – FIFA World Cup Trophy Tour
Guinness – Guinness Premiership
Kodak – Torino 2006 Olympic Winter Games – Eurosport’s Daring Girls
Siemens – World Rowing Championships 2006
Stella Artois – The Stella Artois Championships
T-Mobile – T-Mobile World Cup Fan Park

Sport Brand of the Year
Sponsored by Clarke Willmott
The Football League
UEFA Champions League

Sport Agency of the Year
Sponsored by Odgers Ray & Berndtson
Fast Track
Hill & Knowlton
Karen Earl Sponsorship
M&C Saatchi Sport & Entertainment

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