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Sporting hero Eddie ‘The Eagle’ Edwards lands to open SIBEC EU

With the countdown to the 2018 Winter Olympics already underway, it’s been announced that legendary ski jumper Eddie ‘The Eagle’ Edwards will be the keynote speaker at SIBEC EU, which takes place next month at the prestigious Don Carlos Leisure Resort & Spa in Marbella on November 8-11.

British skier Eddie, who competed at the 1988 Games in Calgary, was propelled into the media spotlight after becoming the first competitor since 1929 to represent Great Britain in Olympic ski jumping.

Despite finishing last in the 70m and 90m events, Eddie became the British ski jumping record holder, ninth in amateur speed skiing and a stunt jumping world record holder for jumping over six buses.

Without the support of a coach and with limited finances, the former plasterer fulfilled his lifelong ambition to compete in the Olympic Games and he is still widely admired for being one of the bravest Britons in sporting history. Eddie’s extraordinary story of ambition, determination and overcoming adversity became a Hollywood blockbuster in 2016 and has resulted in the uplifting story reaching a new audience.

Eddie will share his insight into how determination to succeed against the odds in an unfamiliar environment led to him achieving a lifetime’s ambition and become an international phenomenon.
SIBEC EU 2017, the premier meeting forum for the health and fitness industry, brings together major operators from the private, local authority and trust markets to meet with leading suppliers in a series of one-to-one meetings over two dedicated business days.

David Zarb Jenkins, Event Director at Questex-Mclean Events, said: “With Eddie ‘The Eagle’ Edwards as our keynote speaker, this year’s SIBEC promises to get proceedings off to a flying start. As an athlete who truly embodied the spirit of the Olympic Games, Eddie will help inspire and entertain our delegates ahead of their productive day of meetings where new partnerships are formed and existing alliances are strengthened.

“This year’s event marks 21 hugely successful years of SIBEC EU, and we’re looking forward to welcoming more than 220 delegates from across Europe.”

To find out more and to keep up to date with SIBEC EU news, visit http://www.sibecevents.com/uk

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