Sports Direct posts strong sales performance

Sales at Sports Direct for the 13 weeks ending January 2011 rose 12.1 per cent to £416 million and gross profit increased 8.4 per cent to £167 million.

Retail sales in the 13-week period jumped 13.8 per cent year on year to £371 million, while gross retail profits improved 9.6 per cent to £149 million.

“Since the end of January, the group’s underlying performance has continued to be strong, especially within the UK retail division,” says Dave Forsey, chief executive of Sports Direct International.

“During the remaining quarter and dependent on trading, we will continually review further opportunities to invest in margin and or extra group marketing.”

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