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Sports Direct sales rise demonstrates ‘resilience of our business model’, according to CEO

Sports Direct sales for the nine weeks to March 31 were up 14.3 per cent to £317.4 million, while gross profit rose 22.7 per cent to £128.6 million.

Sports retail sales and pre-tax profit increased 13.6 per cent and 22.7 per cent respectively.

“The strength of this performance during the nine week period continues to demonstrate the resilience of our business model, especially in the UK,” says Dave Forsey, chief executive of Sports Direct.

“Within our sports division, online sales now represent circa 15 per cent of total sports retail sales.”

As all targets under the 2009 bonus share scheme have been met, around 2,000 employees will receive 75 per cent of their basic salaries in shares in August.

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