Despite England’s poor World Cup performance and reports of piles of England shirts left unsold in its stores, Sports Direct has managed to increase sales for the 13 weeks to July 25 by 8.8 per cent to £408million.
Gross profit for the same period jumped 17.8 per cent to £185million.
“These results clearly show that Sports Direct had a good World Cup, although with better team results it could have been even stronger,” says Dave Forsey, Sports Direct’s chief executive.
“Since the end of July the group’s underlying performance has remained strong and in line with management’s expectations, with the group’s debt reduction programme continuing to perform well.”
