Sports Direct’s retail performance goes from strength to strength

Sports Direct has benefited from the UK’s summer of sport, posting a 25 per cent increase in group sales to £519 million for the 13 weeks to July 29.

Gross profit increased 20.4 per cent to £211 million.

“Our retail performance continues to go from strength to strength,” says Dave Forsey, chief executive of Sports Direct.

“As we outlined earlier this year, our unrivalled depth and breadth of product, combined with the continued investment in lowering prices to our customers, is underpinning this performance.

“Since the end of July, trading has remained equally strong, especially within the UK sports retail division, where sales have also been boosted by the tremendous performance of Team GB at the London Olympics.”

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