Sports Impact features in ‘BEST of British Business’ campaign

Sports Impact, a PR and marketing agency formed almost 20 years ago in south-west London to promote sports brands and events, has been selected to represent sport in the latest ‘Best of British Business’ campaign running across The Sunday Telegraph, Telegraph online and various premium business channels from today.

The campaign features interviews with the principals of British firms in five different SME industry categories who are invited to explain what marks them out as successful in their respective field. The combination of print articles, broadcast interviews and social media posts is estimated to reach an audience of more than three million business leaders and key decision makers across the Business Reporter community in the coming weeks.
As part of the campaign, Sports Impact’s CEO John Collard, Director Natalie Collard and Account Director Adam Smith were interviewed recently at Reuters’ TV studios at Canary Wharf in London. The resulting interview will be viewed on a global basis across business sites such as Reuters, Bloomberg, The Economist and Business Insider, plus reported on Linkedin and other popular social media platforms with a direct link to the agency’s website for subsequent data capture.

John Collard, a former journalist with Reuters who has more than 30 years of experience in promoting sporting brands and events, said: “Being selected for the opportunity to project the value of sport to the business community and the role that PR can play in maximising any corporate association is a real privilege.

“We’ve often been told by clients that we make a difference to their business and this accolade of being among the ‘Best of British Business’ is testament to the work we carry out in delivering consistent messaging and creative ideas that can provide the ideal sales environment and boost reputations.”

Since its formation in 2001, Sports Impact has won industry awards for promoting AXA sponsorship in football and npower in Test cricket, plus launched tennis rackets for leading brands and re-styled the University Boat Race as a London-centric event to generate more income for the rights holder. It has also made golf a speciality and represents several of the sport’s market-leading premium brands on a global basis. The agency has almost doubled its turnover over the past two years.

To mark its involvement in the campaign, Sports Impact is offering to give a free PR consultation to any sports-related business over the next three months. They can contact the agency at

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