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COVER STORIES
OLYMPIC HOPEFULS
Retailers split on London 2012 benefits
TRIATHLON
Growth sport offers an abundance of opportunities
5-MINUTE MARKETING
Maximise sales with this low-cost strategy
REGULARS
NEWS
Latest headlines, key dates and events
KIT STOP
Essential stock for your shop
FOCUS ON
adidas training benches
FSPA FOCUS
The latest news from the Federation of Sports and Play Associations
TALKING SHOP
Helen Nottingham owns and runs Buzzard Sports in Leighton Buzzard
MOVERS & SHAKERS
Dom Hewson, regional sales manager – southern region, at the SDL Group
THE ART OF SOCIAL COMMERCE
Dave Howell casts an expert eye over the latest online phenomenon
UNDER THE COUNTER
A sideways look at the world of independent retailing
IN SEASON
Running
Scooters
Rugby
FEATURES
GIRL POWER
Females are playing an increasingly important role in the recovery of the sports market in the UK, says The NPD Group
MY SPORTING LIFE
Tony James meets Kate Giles, the Crewroom co-founder who came up with the idea for the business while recovering from pneumonia in a hospital bed
JEUX SANS FRONTIERES
Sporting results can be the make or break in international relations, but are the European currency and commercial factors just as powerful as those cultural perspectives, asks Lauren Fox?
BRIGHT FUTURE
It may not seem an obvious progression from longboard manufacturer to software company, but for Lush Longboards’ founder Chris Tanner setting up Brightpearl made a lot of sense
