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Sports Insight Feb 2012 Digital Issue

Click here to download the February issue.

Stories inside include:

COVER STORIES

MY SPORTING LIFE
Grainne Murphy, Ireland’s golden girl of swimming

COUNTRY MANAGERS
An innovative alternative to local distributors and subsidiaries?

JOINED UP RETAILING
How to boosts sales with effective customer relationship management

REGULARS

NEWS
Latest headlines, key dates and events

KIT STOP
Essential stock for your shop

FOCUS ON
Quotemykit.com

TALKING SHOP
Andy Rayner, manager of Runners Need in Spitalfields, London

MOVERS & SHAKERS
Alistair Mcpherson, executive director of sales at Ralawise

FSPA FOCUS
The latest news from the Federation of Sports and Play Associations

RISE OF THE CLOUD
Is 2012 the year your business embraces cloud computing?

TESTING TIMES
Assessing changes to your website before they go live is crucial to boosting its performance and profitability

UNDER THE COUNTER
A sideways look at the world of independent retailing

IN SEASON

Hockey
Technology
Swimming

FEATURES

SHOE BUSINESS
The NPD Group reveals the latest consumer trends in the sports footwear sector

PARALYMPIC PURSUITS
What are the issues facing manufacturers that cater for disabled sports people? Is this a growing or still a specialist market?

BACK TO THE FUTURE
Don’t ignore the trend for vintage and retro in the sports retail market

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