Contents 06.12
COVER STORIES
30 COMPETING WITH THE BIG BOYS
How specialist sports outlets are holding their own
44 CROWD FUNDING
Getting online access to private investors
62 BEHAVIOURAL PRICING
Entering a new era in the social media age
REGULARS
10 NEWS
Latest headlines, key dates and events
16 KIT STOP
Essential stock for your shop
22 FOCUS ON
5-Hour ENERGY
25 FSPA FOCUS
The latest news from the Federation of Sports and Play Associations
27 TALKING SHOP
James Clark, general manager and buyer at A Sporting Life
29 MOVERS & SHAKERS
Padraic McKeever, managing director of theGAAstore.com
66 UNDER THE COUNTER
A sideways look at the world of independent retailing
IN SEASON
48 Running
52 Swimming
56 Netball
FEATURES
8 CAPITAL GAINS
There’s a lot at stake for both athletes and sports brands, as retailers look forward to an Olympic sales boost, says The NPD Group
36 BALANCING ACT
Toby Southgate, The Brand Union’s UK and Ireland CEO, examines the complexities of effective sports sponsorship
40 MY SPORTING LIFE
David Wallace, UK and Ireland country manager for Dobotex International
