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COVER STORIES
BUYING BEHAVIOUR
What Christmas 2011 purchasing patterns reveal
365 SALES OPPORTUNITIES
How forward planning can boost sales
CYBERCRIME
Top tips to combat online fraud
REGULARS
NEWS
Latest headlines, key dates and events
KIT STOP
Essential stock for your shop
FOCUS ON
Head swimming range
MOVERS & SHAKERS
Sean Cayless, director of Sci-Sport
FSPA FOCUS
The latest news from the Federation of Sports and Play Associations
TALKING SHOP
Gillian Kent runs online cheerleading outlet First Cheer
TEST FOR THE BEST
Whether you’re upgrading your website or designing a new one, testing its design is vital
UNDER THE COUNTER
A sideways look at the world of independent retailing
IN SEASON
Racquet sports
Sports supports
Basketball
FEATURES
MY SPORTING LIFE
Persistent injuries meant Laura Finucane had to give up on her Olympic dream, but as a technical rep for Ronhill and Hilly, she’s found a new vocation
BACK ON CUE
Snooker appears to be on its way back with global expansion on the horizon. How are British manufacturers and retailers planning to exploit this development?