News

Sports Insight – Nov/Dec 2011 Digital Issue

Stories inside include:

COVER STORIES

UP FOR THE CHALLENGE
Ricky Chandler, joint managing director of STAG, speaks to Sports Insight ahead of the buying group’s UK show

IDEAS, INNOVATION & INSPIRATION
ISPO MUNICH is back with a new look and a new aim to connect sports business professionals

POINT OF SALE
How to get more bang for your marketing buck

HOOPING FOR THE BEST
Is basketball too cool to have mainstream appeal?

REGULARS

NEWS
Latest headlines, key dates and events

KIT STOP
Essential stock for your shop

FOCUS ON
Physicool reusable cooling bandages

TALKING SHOP
Simon Skelton is manager of Gulf Stream, a surf retail outlet and manufacturing business

MOVERS & SHAKERS
Tim Gardiner, sales and marketing director at Admiral Sportswear

FSPA FOCUS
The latest news from the Federation of Sports and Play Associations

E-TAILING
How retailers can use social media to grow their businesses

UNDER THE COUNTER
A sideways look at the world of independent retailing

IN SEASON

FOOTBALL

WOMEN’S PRODUCTS

LONDON 2012

RUNNING

RUGBY

FEATURES

POSITIVE CHANGE
Social conscience, sustainability. Are we actually making a difference or simply mystified by what it all means?

MY SPORTING LIFE
Chris Sutherland, joint managing director of hockey brand Dita UK

VIRTUAL LAND OF OPPORTUNITY
Why you should make ecommerce a pivotal part of your retail strategy

MAKE IT MEMORABLE
Without a distinctive experience, retailers will be left with a small customer group

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