News announces new partnership with England Athletics

Premium online running shoes, running clothing and outdoor gear retailer has announced a new partnership with athletics governing body England Athletics. is now England Athletics’ official shoes partner and has complete exclusivity across all the governing body’s events, as well as its communications to clubs, athletes and coaches.

The partnership will also see provide the England Athletics members with expert support through video guides, online gait analysis and live expert advice.

England Athletics supports 1,650 affiliated clubs and organisations, covering track and field, road running, fell, hill, trail and cross-country clubs. It also has 142,000 registered athletes, 30,000 licensed coaches and leaders and 5,450 officials.

Commenting on the retail partnership, England Athletics chief executive, Chris Jones, said: “We’re thrilled to be partnering with Choosing a pair of sports shoes is an important but personal decision, what is right for one athlete is not necessarily right for another.

“With such a vast online collection, provides our members with the choice that they are looking for as well as the expertise to help them navigate the plethora of product and brands available.”

The new partnership allows to exclusively promote its footwear products for the next three years to all England Athletics members. managing director, Brett Bannister, said: “Our mission is to promote a healthier and happy life through running and fitness, so partnering with England Athletics is the perfect fit for us.

“We’re committed to supporting everyone from grassroot runners through to elite athletes with our products and expertise. England Athletics shares these same values, so we’re very pleased to have been selected as a partner.” was established in 1982 and offers customers more than 17,000 products from 150 global running and outdoor brands.

The company also recently announced a new retail partnership with running events series and community RunThrough. will take the title name for designated RunThrough series events and feature across all the race organiser’s communications to its running community

Alongside supporting England Athletics’ members, manages its own running, fitness & triathlon community.

Operating in the UK and Europe, the SportsShoes Running Club offers its community exclusive rewards and opportunities on its products

For further information visit

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