News announces Patagonia partnership to further enhance performance apparel offer

Premium online running shoes, running clothing and outdoor gear retailer has announced a new retail partnership with outdoor clothing brand Patagonia.

As an activist company, Patagonia acknowledges its responsibility to take consideration of people and across all its operations. Through its commitment to industry leading supply chain transparency, Fair Trade certification, and support of grassroots environmental activism through 1% for the Planet, Patagonia seeks to demonstrate that doing the right thing makes for good and profitable business.

Founded in 1973, California-based Patagonia makes outdoor clothing and gear for the what the company calls ‘silent sports’, namely climbing, hiking, surfing, skiing, snowboarding, fly fishing and trail running.

At Patagonia it’s not only about building the best product, but also ensuring that repairability, and circularity are integrated into the design process to keep your gear in play for longer.

The new range now available to purchase at includes men’s and women’s clothing and accessories from Patagonia’s Hike and Trail Collections.

Speaking about the new partnership managing director, Brett Bannister, said: “We are hugely excited to have a brand as prestigious as Patagonia partner with us.

“As a business, we share many of Patagonia’s principles. It is an exemplar brand when it comes to reducing the impact that the apparel retail supply chain has on the environment.

“We want to follow its lead in implementing long term sustainable practices across everything we do. We are always trying to be better and recently set an ambitious objective of becoming the most sustainable running equipment retailer in the world.

“We know that many of our customers share these same values, so we are very pleased to be able to now bring Patagonia clothing and accessories to them.” was established in 1982. The retailer offers customers more than 17,000 products from 149 global running and outdoor brands. From a running perspective these include Asics, Nike, Adidas, Hoka and New Balance whilst in terms of outdoor they include Haglöfs, Mammut and Rab.

For the year ended 28 February 2021, announced an increase in sales of 37 per cent to a record £92.2m.

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