British record holder Dina Asher-Smith has been announced as the second UK ambassador for Japanese EMS (Electronic Muscle Stimulation) training gear SIXPAD.
The 100m and 200m sprint star joins Saracens and England Rugby Union player Alex Lozowski on the brand’s UK roster.
An advocate of EMS technology having incorporated the method into her training programme, the 21-year-old will wear the SIXPAD product range, the Abs Fit and Body Fit, to further enhance her strength and conditioning work.
Dina is the latest UK athlete to join the training gear manufacturer’s SIXPAD Athlete Support Project, a global initiative designed to support professional athletes with their performance through the provision of world class EMS technology.
The partnership with Dina comes as the track star prepares to compete at the Anniversary Games and IAAF World Championships, both of which are being held in London. Dina will feature in SIXPAD’s summer television advertising campaign, with long form and short form creatives making their debut on Saturday 1 July. View the advert here: https://youtu.be/kPyd3bTspxM
As well as appearing in the EMS brand’s TV activity, Dina will feature heavily across SIXPAD’s social media platforms in a bid to further engage with potential customers.
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Dina said: “I use EMS training to get my muscles ready to fire quickly and efficiently. It allows me to have an advantage, knowing that when the gun goes, I am ready to go. SIXPAD has fitted into my schedule naturally, it’s really easy to use and I absolutely love it”
Tsuyoshi Matsushita the President of MTG Co, Ltd, the manufacturers of SIXPAD said: “We are so happy to welcome Dina as the newest member of the SIXPAD Athlete Support Project. Dina has a tremendously exciting summer of athletics ahead of her and we’re incredibly proud to be supporting one of Team GB’s rising stars.
“Through the SIXPAD Athlete Support Project we want Dina to feel the benefit of EMS technology and continue to keep breaking records.”
