Lauren Steadman has inspired millions competing on this year’s Strictly Come Dancing with partner AJ Pritchard, and now she’s hoping to inspire thousands more as she fronts ‘Tri January’, a new campaign encouraging people to try a multi-sport challenge in the New Year.
Reigning ITU Paratriathlon World Champion and Strictly star Lauren will be joined by Deborah James and Lauren Mahon from BBC’s award winning You, Me and the Big C podcast, along with TV Sports Presenter and World Record holder for trying his hand at the most sports, Mike Bushell, to front the British Triathlon campaign which looks set to encourage over 5,000 people to complete a triathlon in January.
Each of the four famous faces will take on a different triathlon distance and encourage others to do the same – showing that triathlon is for everyone, regardless of age, ability or lifestyle.
The Challenges
We all know that January feeling. You’ve over indulged a bit during the Christmas period and are determined to make up for it as the New Year starts. If this resonates with you, then why not give Tri January a go? Challenge yourself, your friends, family and colleagues, to take on Tri January as an individual, or as part of a team.
Swim or row, bike and run throughout the month by choosing your challenge and completing one of the distances below:
TEAM YOU, ME AND THE BIG C (GO TRI distance – 15km)
TEAM BUSHELL (Sprint distance – 25km)
TEAM STEADMAN (Standard distance – 50km)
Participants are encouraged to grab their workout gear and give whichever distance suits them most a try.
There is no set formula for completing the challenge, as long as you achieve the distance. So, swim one day – or jump on the indoor rower if you prefer – bike the next and run the week after. Alternatively, you can complete the whole challenge all in one go. Tri January is designed to fit activity into even the most hectic of lifestyles. Your triathlon; your choice.
Tri January aims to engage new participants and those with a ‘revolving door’ relationship with sport and physical activity with fun and accessible challenges, triathlon-style.
How to get involved
Sign up for free from Wednesday, January 2, 2019 and receive a free Tri January campaign pack in December to help keep you on track, with a Tri January wall chart, stickers, diary inserts and other goodies from British Triathlon.
Follow our ambassadors’ journey on social media:
Twitter
Lauren Steadman
@LaurenSteadman
Lauren Mahon
@GIRLSTOLELONDON
Deborah James
@bowelbabe
Mike Bushell
@mikebreakfast
Instagram
Lauren Steadman
@laurensteadmann
Lauren Mahon
@girlvcancer
Deborah James
@bowelbabe
Mike Bushell
@ bbcbreakfast_mikebushell
