SunGod offers F1 Superfans a chance to wear a piece of history

SunGod x McLaren Winners’ Collection

McLaren F1 Team and SunGod, the leading British performance eyewear brand, have launched a one-of-a-kind eyewear series: the McLaren Winner’s Collection.

The collection comprises 183 unique pairs of SunGod Tokas sunglasses – one for every win in McLaren F1 team’s history – featuring carbon fibre from the McLaren Formula 1 Team 2023 Race Car. Each pair is entirely unique and dedicated to a specific win from McLaren’s archives.

The SunGod x McLaren Winners’ Collection will offer F1 superfans the chance to purchase and wear a piece of McLaren history. These collector’s item sunglasses will not only include a piece of carbon fibre from the McLaren F1 Team 2023 race car, but will also be accompanied by a unique brushed metal plaque, which notes the specific win number, year, country, track, driver and engine of its dedicated victory. This is encased in an elegant display box, and accompanied by a premium McLaren microfibre pouch, crafted from 100% recycled plastic bottles.

The McLaren Winners’ Collection celebrates 60 years of McLaren Racing success, including 183 wins and over 500 podiums. The collection pays homage to the determination, hard work, and innovation of both those in the driving seats, and the dedicated teams behind the scenes.

This ethos is perfectly aligned with the innovation found in SunGod’s Tokas, which feature their market-leading 8KO nylon lens technology matched with an Infinite recycled sunglasses frame.

DavidRogal, Head of Partnerships & Strategy at SunGod, said: “Since we first started working with a Formula One Team, we’ve had this idea that we want to try and bring part of the car itself into the sunglasses. Every single bit of carbon fibre is carefully moulded and shaped,  and aerodynamically tested – to buy it embedded in a product is unique, and we’re proud to be one of the first people to have ever done something like this.”

Louise McEwan, Executive Director, Brand & Marketing, McLaren Racing: “Each one of those products represents one of our wins, so they’re absolutely unique, and are a great way to celebrate that moment with our fans.”

Pre-register for the SunGod x McLaren F1 Team Winners’ Collection at Price available upon launch.

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