The performance insoles brand has made Gordon Rae its sales rep for western UK.
Rae will focus on sales and business development in general and speciality sports; comfort and orthopedic retail; and medical, including podiatry, physiotherapy and pharmacy.
He has worked at Ellis Brigham and was ski hardware technician and sales assistant at the Snow Centre in Auckland, New Zealand.
These roles included providing footwear advice to customers.
James Clark, UK sales manager for Superfeet, says: “Gordon has valuable experience from his training role with Ellis Brigham and understands the needs of our customers when selling insoles day to day.
“As a keen skier and water sports enthusiast, Gordon is also an end user who can relate to our customers and their consumers.
“We are delighted Gordon accepted to join us and expanding our team in the market ensures we can continue to offer both the best insoles and customer service on the market.”