Superfeet launches new footwear fitting training programme for retailers

SuperFIT replaces the insole brand’s previous training courses.

Tailored to key markets such as ski and snowboard, run, hike and bike, SuperFIT is suitable for a variety of retailers operating in the outdoor, sports and leisure markets.

It provides hands-on offsite training for retailers and retail staff, providing them with an improved understanding of foot biomechanics and the best footwear fitting.

The course also covers common fitting misconceptions, the importance of foot stability, types of footwear, the Superfeet range and how it works alongside retailers’ footwear offering.

SuperFIT, which runs over one or two days, is delivered by Superfeet’s expert training staff, as well as certified pedorthist Colin Martin, who has over 27 years’ experience in fitting all types of footwear.

The next SuperFIT course is scheduled to take place in spring 2016 and is dedicated to the running market. Cost ranges from £50-£75 per head.

Existing customers can benefit from Superfeet’s Equal Value Programme, where the brand gives the retailer the RRP value in Superfeet products equivalent to the value of the course.

New customers will be offered a course fee deduction from any order if they wish to open an account.

James Clark, UK sales manager for Superfeet, says: “Footwear departments are the engine room for many of our outdoor, run, winter sports and sports retailers, so it’s crucial for staff to provide knowledge and service that can’t be achieved online.

“With SuperFIT, we strive to provide a non-biased industry inclusive training programme that helps staff engage with customers and explain the benefits of better fitting footwear.

“Usually we find this builds customer loyalty, recommendations and ultimately sales across all areas of our retail partners.

“We found that some previous training by ourselves and others was too heavily focused on foot biomechanics and dependent on watching a screen for large parts of the day.

“Since the launch earlier this winter, we have received a brilliant response to the changed format and interaction with staff on a more realistic level.”

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