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Sustainable athleisure brand la Pochette announces partnership with Digme Fitness.

London, United Kingdom: La Pochette, the London-based athleisure brand offering stylish and solution-led sustainable accessories has announced it’s first partnership with boutique operator Digme Fitness.

The fitness chain that has studios in Richmond, Moorgate, Blackfriars, Rathbone Square and Oxford will retail a curated range of La Pochette products for each studio as the premium accessories brand expands its reach within the market.

The initial range for Digme will include its popular ultra lightweight, water resistant Sweat Bag and its waterproof No Excuses kit bag – both of which are not only deodorising and antibacterial to reduce kit deterioration, but developed from a material that is also sustainably made using recycled plastic bottles. Aside from using responsibly sourced materials, the La Pochette products themselves will enable sustainable practices for Digme customers by offering them the chance to replace single use plastic bags used post-workout to store kit.

Justine Rouch, Founder of La Pochette: “I am so pleased to be partnering with Digme – their fun, professional and accessible fitness offering has complete synergy with the La Pochette’s mission to maintain a balanced and active life within our increasingly hectic urban lifestyles. Our collection was made with the boutique studio devotee in mind offering them function within a stylish design”.

Geoff Bamber, CEO of Digme Fitness: “We are thrilled to be working with La Pochette, their stylish range of eco-friendly bags is perfectly aligned with our company ethos of minimising our environmental impact. Our company is named after a beautiful, pristine beach in Hawaii – we’d like to keep it that way.

We are working hard to eliminate waste in our business and have many initiatives in the pipeline. Making available stylish, sustainably produced, reusable bags to our community is another way to help preserve the world in its best possible condition for the next generation.”

Flexibility and intuitive stylish design define La Pochette’s approach to product. Their mission; to deliver the spontaneity needed to fulfil each day’s potential to go anywhere and do anything.
The partnership with Digme Fitness will launch on 29th April 2019.

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