Multi-channel sports and fitness retailer Sweatband.com is opening two new specialist UK showrooms.
The warehouse-style showroom in north Manchester will showcase a range of Sweatband.com’s best-selling, exclusive and new-to-market fitness machines. The new Central London Showroom will lead with dedicated racket sports services and running gear.
The Sweatband.com Northern Fitness Showroom opens today. All customers in the first week will receive a five per cent discount on in store orders while some lucky shoppers will also win York Fitness boxing kits. The specialist fitness showroom will be a place where customers can try out and compare treadmills, cross trainers, exercise bikes and rowers before they buy, guided by the Sweatband.com expert sales team.
The Central London Showroom which supersedes Sweatband.com’s original store, will specialise in racket sports, giving racket-buying advice for players of all levels plus a world class stringing service to enhance their game and promote racket longevity. It is already open and has started welcoming customers.
Maz Darvish, CEO of Sweatband.com, said: “These Super showrooms add an essential element to what Sweatband.com has to offer. In the case of the Northern Showroom we’re able to clarify customer needs on site by enabling them to experience the fitness equipment first hand before they make what can be a high-worth purchase.
“As for London, our association with racket sports has been long-established, and our customers in the capital have always come to us to test and try from our extensive range. Now we have invested in a showroom that holds an even greater range of racket sports products alongside an expert stringing service. We anticipate our new London home will be the go to place for players based in town plus those that commute.”
“2016 has been an exciting year at Sweatband.com as we have started our global journey by expanding into Europe and the USA. However, the opening of these two new showrooms illustrates that we have not lost sight of our UK heritage, where we began and continue to see growth.”
The Sweatband.com Northern Fitness Showroom is located at 14 Wright Street, Oldham, OL1 3TF.
The Sweatband.com Central London Showroom is at 94 Cleveland Street, London, W1T 6NW.
