Sweatband.com, the multi-channel sport and fitness retailer, has re-launched as a multi-sport superstore. The company’s new website has been streamlined to integrate fitness, racquet sports and table games and follows the acquisition of Sweatband.com Ltd by some of the management team and the corporate vehicle of one of the business’ co-founders in October.
Says Maz Darvish, chairman of Sweatband.com: “Participation in sports and fitness in the UK has enjoyed continued growth thanks in part to the many gyms and clubs that have grown during the economic boom. But as we approach a recession people want to tighten their fiscal belts without having to loosen a few notches on their literal ones. As the UK’s first online multi-sport superstore Sweatband.com is perfectly placed to enable people to continue to participate in their chosen sports and fitness activities at a far more affordable cost.”
