The Big Hit ‘pops up’ a squash shop in Manchester shopping centre

The Big Hit, a new programme aimed at getting people involved in squash and racketball, turned a retail shopping unit into a ‘pop up’ squash shop at Manchester’s Corn Exchange last weekend (February 22-23).

Members of the public were able to try their hand at the two sports via free taster lessons from qualified coaches inside ‘The Big Hit shop’, an unoccupied retail unit sandwiched between two of the high street’s leading fashion brands.

Dropping in to undertake a spot of coaching herself, England’s number one female player, Laura Massaro, was impressed with the shop.

“I think it’s a great idea,” she says.

“Squash is the perfect sport to put in the shop window and because we play on courts not much bigger than this shop the experience for shoppers to pick up a racquet and have a go gives them a feel for how much fun the game can be.

“There is so much redundant retail space on Britain’s high streets that making good use of it to get the public playing a sport like squash is so blindingly simple.

“The Big Hit should be a big success.”

The Big Hit is the new campaign from England Squash & Racketball and pop up squash coincides with free taster sessions called ‘Try It’ and social sessions for regular players called ‘Play It’, which are taking place at five venues across Manchester throughout February.

The Big Hit is at the start of a nationwide tour, visiting 10 cities throughout 2013.

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