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The Cycle Show announces new Business Conference for IBDs

The all new Business Conference which takes place on Trade Day at the Cycle Show on September 12, 2019, at the NEC, Birmingham, is free to attend for all IBDs.

The conference will focus on delivering essential advice for bike shops, addressing the issues facing the UK retail sector and provide examples of best-in-class retailing from beyond the cycling industry.

Mark Faithfull, chair of the event and editor of Retail Property Industry, said: “It has probably never been a more challenging time for cycle retailers, with economic and political upheaval impacting consumer confidence and spending patterns, while online competition and new international players continue to make the industry ever more competitive.”

Mark will be joined by representatives of the retail industry who have experience from some of Britain’s biggest brands including Halford’s, Missguided and Bench. They will conduct talks that cover a range of topics, including how to optimise store location and design, maximise omni-channel retail potential and develop strong leadership.

In addition to practical and aspirational information on how to stand out in a crowded marketplace, there will also be a very personal focus to the day, with in-depth discussions on how to train and develop a brilliant workforce, and how to attract and retain customers.

The business conference should form a complementary part of the day for trade visitors, offering the chance to hear and learn from a wide range of international experts at no additional cost.

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