The new site (www.englandstore.com) will help The FA promote England’s presence at this summer’s World Cup, as well as sell official tournament merchandise.
Wembley Stadium memorabilia and tour tickets can also be purchased.
“As Cybertill is cloud based, it means there is a single product database,” explains Mike Pink, head of retail at The FA and Wembley.
“This means our websites have real-time stock levels, so customers can shop with confidence knowing that products are available.
“The Cybertill system was the best fit, as it is so flexible.
“It also allows us to manage online and the store at Wembley Stadium as one.
“We have linked the point of sale system to the ecommerce sites, so we are able to pick stock from the warehouse or, if required, the shop floor.”
Part of the requirement for the new England store was that it recognises the 15,000 members of the official England Fan Club, who receive special discount pricing on the website.
“We are extremely pleased to be working with The FA and Wembley on their ecommerce sites,” Ian Tomlinson, Cybertill CEO and founder, says.
“This investment means they have a multichannel retail system in place, which will simplify managing their retail division.”
