The most important winter sports trends reveals the five most important winter sports trends that will conquer the market this winter

More and more consumers want to know if their winter sports equipment is produced in a sustainable and ecological way. Likewise, digital gadgets with intelligent technologies for even more safety in the snow are in vogue. Furthermore, custom-made skis are gaining in importance.

From intelligent accessories to revolutionary ecological material techniques finally down to functional outfits in urban lifestyle design: we have identified the top five winter sports trends for the season:
• Sustainability: environmental protection and repair services are in demand like never before
• Customizing: even more individuality for skis and boots is offered – also for kids
• Wearables and accessories: intelligence is leading to more efficiency
• Urban lifestyle continues to be the number one fashion trend
• Helmets, protectors and Co.: new safety gadgets

Find out about the winter sports trends for the season 2020/21 at ISPO Munich from January 26 to 29.

1. Sustainability: Environmental Protection Is in Demand Like Never Before
According to McKinsey’s annual industry report “State of Fashion”, young people in particular are becoming increasingly enthusiastic about social commitment and environmental protection.
Sustainable products are becoming increasingly importan for consumers. The US textile specialists PrimaLoft are revolutionizing the market with a genuine new development from 2020: they present PrimaLoft Bio, the first synthetic insulation made entirely of recycled, biodegradable fibres.

Ski wax manufacturer Holmenkol launches the first bio-certified and 100 per cent biodegradable ski wax on the market. LaSportiva offers exciting new developments such as the touring boat Skorpius CR, whose shell consists of plant-based and resource-saving Pebax Rnew.
LaSportiva is also breaking new ecological ground in its clothing: RePET, a polyester material made from recycled PET bottles, is being used for the first time.
In addition to more sustainable products, some companies now offer repair services. Patagonia is one of the leading brands here.

2. Wearables & Accessories: With Intelligence Towards Even More Efficiency

More and more winter sports enthusiasts are relying on digital companions with sophisticated technologies for even greater safety and training efficiency. The young entrepreneurs of the Hamburg company Bluebird Mountain have produced their drone “PowderBee”.

The “PowderBee” drone, which weighs only 600g, can support the search for buried victims from the air in an emergency by transmitting optical and acoustic signals to the search team. The young
Swedish brand diPulse focuses on intelligent clothing and integrates carbon-based elements for muscle stimulation into functional clothing. What is new is that this is done wirelessly and without

3. Urban Lifestyle Continues to Be the number one Fashion Trend

“Combining urban, fashionable elements in terms of colour, material, silhouette and fit with function is of fundamental importance in the winter sports segments,” says Ingo Jost, Director Europe at Luhta Sportswear Company. According to Jost, the “Millennials” in particular are increasingly concerned with “crafted goods”, i.e. functional clothing that is both authentic and stylish. In this area, Jost sees “a growing importance that gives fresh impulses to the sports department and can also open up new target groups.”

The Norwegian label Bergans offers a really colourful range, while their compatriots from Helly Hansen mainly focus on the classics red, white and blue. The brand Icepeak, which belongs to the Finnish Luhta Sportswear Company, is celebrating a revival of the 1990s in the “Star

In terms of material technologies, the Swiss brand KJUS will be relying on their electronic Hydro-Bot membrane from 2020 onwards.

4. Customizing: Boots and Skis Even More Individual
Bootfitting is not new, but it is being refined more and more. Adaptation pioneer Fischer Sports comes up with the “mobile boot fitting” variant “scan fit App” for the season.

With their help, three different “foot photos” can be uploaded using a smartphone camera, after which the system calculates the right ski or cross-country ski boot from the current Fischer range.

Boot Fitting Now Also Available for Kids: From this season on, Nordica offers boot fitting for kids for the first time. The junior model “Speedmachine J 3 Plus” can be adapted to young feet in the same procedure as it has long been established for adults.

Mass Custom-Made Alpine Skis: Original+ developed a convincing concept of how skis can be custom-made in large quantities. An online ski configurator assembles the skier a ski made to his needs. Among other things, biometric data is requested. Optionally, the specifications of the preferred ski boot can be entered. After the configuration process, the computer determines the data
for an individually manufactured ski. After the optical adjustment of the ski design, orders can be
placed online.

5. Helmets, Protectors and Co: New Safety Gadgets
Security equipment is also becoming increasingly digital thanks to intelligent technologies. The Swedish label POC will launch a back protector for kids next season that can be tracked via GPS. In addition, it triggers an alarm in the event of an accident.

In the Avalanche Airbags segment, the Jetforce Pro from Black Diamond, with its compact avalanche airbag system with a Bluetooth element, allows regular updates to be implemented. The
Swedish brand Flaxta helmet integrates an NFC ID chip that makes relevant information available in the event of a collision and receivable via smartphone.

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