Swiss sportswear brand On announces the launch of the Cloud 6, the latest iteration of its most established and recognisable line. Praised for its seamless style and unmatched comfort, the Cloud 6 offers the same iconic look, but an even better feel, celebrating the continuous evolution of the silhouette.
For this latest launch, On has partnered with global creatives from around the world with different personal styles – from minimalist to maximalist, monochromatic to colourful – all with one thing in common: they each see the Cloud 6 as the reliable staple that holds everything together. Each creative featured in the campaign showcases how the silhouette is an essential, go-to wardrobe staple for those who are bursting with ideas. Wearing the Cloud 6 is the one creative decision that’s already made for them. An instinctive, intuitive part of their own personal style.
The campaign spotlights four creatives: Italian artist Inès Michelotto; London-based Fashion Designer; Mamady Diana; Chinese Musician Xiaoqiao, and Kai, Chinese Artist & DJ. All experts in their respective disciplines, brought together and to life by a crew of creative visionaries including Director, Mollie Mills; Photographer, James Pearson Howes and; Stylist, Edem Dossou.
On partnered with this crew to produce a campaign showcasing a playful insight into the inner mindset of a new generation of Cloud 6 wearers. Using the global creatives’ bedroom mirrors as a gateway into their respective worlds, the Cloud is centered as a style that seamlessly blends into daily life, promising to be the easiest decision you’ll ever have to make.
An evolution on the Cloud, this latest iteration boasts the following updates:
- Step In Comfort: A new sockliner for easy step-in with a broader fit and available in extended sizing.
- Enhanced Durability: With abrasion-tested front & back, the Cloud 6 has enhanced durability to provide further longevity.
- Improved Geometry: The Cloud 6’s geometry is upgraded in shape, structure and volume – for superior comfort, cushioning and stability, plus reduced pronation.
- Updated Sole: Additional “Clouds” in bottom unit enabling more responsive and cushioned comfort alongside updated Rubber Pods delivering higher levels of traction, grip and durability.
The Cloud 6 is available from at on.com and select retailers.
