The Skinny Food Co. announces exciting trio of Championship partnerships

Fast-growing Nottingham based healthy nutrition brand The Skinny Food Co. have announced a trio of exciting partnerships with Championship football clubs Huddersfield Town FC, Birmingham City FC and Hull City FC.

All three of the deals running until to the end of the 2021 – 2022 season, the Huddersfield partnership sees The Skinny Food Co. become Huddersfield’s official Back of the Shorts sponsor, while all three deals involve considerable stadium presence for home and away fans, as well as advertising opportunities across all three home grounds.

Founded in 2018, The Skinny Food Co. is stocked in major high street retailers including Morrisons, Co-Op, Home Bargains, Holland & Barrett, TK Maxx, SPAR, Aldi, B&M Bargains and Lidl, plus across in excess of 30 countries worldwide.

Through a growing product line of over 250 products, The Skinny Food Co. is committed to producing great tasting, healthier food and drink alternatives for all – from fitness and sports enthusiasts to parents and their children, diabetics, vegetarians and vegans, and those with food intolerances.

Expressing his excitement at the partnership, Ian Birtley, Commercial Director at Huddersfield Town AFC, said: “We are delighted to announce tying up a partnership with The Skinny Food Co. for the remainder of the 21/22 season. It’s fascinating to hear the journey that founders Wayne & James have been on over the last four years and I can’t wait to develop a relationship with such an exciting brand.”

Equally delighted to be partnering with The Skinny Food Co., James Corrigan, Commercial Sales Manager at Birmingham City FC, explained: “It’s great to have The Skinny Food Co. advertising with the club. I have spoken with James and Wayne before about the opportunities here at the club, we have watched the growth of the brand and are excited that they have chosen Birmingham city to help grow their brand. We look forward to a healthy working relationship moving forward, and giving something back to our fans through this relationship.”

Enthralled by the passion shown by The Skinny Food Co. founders Wayne and James, Phillip Dayes, Commercial Sales Manager at Hull City FC, added: “Their passion for football and the drive that they both have to be successful is clear to see.”

Phillip said: “We are absolutely delighted to have The Skinny Food Co. on board with us for the rest of the season as a commercial partner. I’m looking forward to seeing their branding and logo going up around the MKM Stadium on match days.”

Speaking on the signing of all three deals, James Whiting, Director and Co-Founder at The Skinny Food Co., said: “We are so thrilled to be teaming up with three fantastic, recognised and respected teams in Huddersfield Town, Birmingham City and Hull City.

“Not only do they provide exceptional advertising opportunities that will enable us to be at the forefront of fans’ minds, but we see the deals only strengthening and growing our loyal customer bases across all three regions.

“These partnerships mark an exciting time for the business that we’ve no doubt will help us considerably in achieving our ambitious marketing and business objectives.”

To learn more about The Skinny Food Co. please visit

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