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The Youth Sport Trust: sport changes lives

The Youth Sport Trust is passionate about helping young people to achieve their full potential in life and in sport by delivering high quality PE and sport.

To date the impact the organisation has had nationally has been significant. Between 2004-2010 the Youth Sport Trust helped increase the number of young people participating in at least two hours of school sport from 1.8 million to 6.5 million.

In the past 12 months the Young Ambassador programme has inspired hundreds of young people to promote the Olympic and Paralympic values, while the Step into Sport programme has created hundreds of young sporting role models and the 2011 Lloyds TSB National School Sport Week involved over 12,000 schools and over four million pupils.

In order to bring this mission to life, the Youth Sport Trust works in partnership with a range of government departments, sporting organisations and the private sector. Working in collaboration with select businesses provides the ability to support the work of the Youth Sport Trust and therefore the lives of young people through the positioning of innovative products/services that can help with the delivery of a high quality PE and sport experience.

The Business Honours Club is a framework that offers commercial company’s access to the sector’s YST champion. It’s an exclusive commercial membership scheme for businesses interested in education, particularly PE and sport.

This commercially focused initiative is the primary engagement mechanism for businesses working with the Youth Sport Trust and offers a series of targeted benefits that can support with the engagement and promotion of sport specific solutions through association with a quality mark, confirming the business bearing it is innovative and pre-approved.

There is a multitude of additional, progressive and commercially rewarding benefits. Examples include targeted and national marketing and communicational routes to market, networking, research, innovation and development opportunities with key personnel within the sectors, market insight through business-to-business events, and exclusive access to audiences through flagship conferences and exhibitions.

The levels within the scheme offer various methods of involvement to suit the individual requirements of commercial organisations and support with growth and development across areas of focus.

In addition, the Youth Sport Trust also champions development with businesses through its innovation arm, Youth Sport Direct, which promotes product development, product refinement, resource development and online sales opportunities through its web shop.

For more information visit www.youthsporttrust.org/supportus, email Business@youthsporttrust.org or call 01509 226624.

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